Advisor
S

Ask Socrates for advice

the art of questions

Socrates gives no advice. He asks, and by the fourth question the thing you came in certain about has quietly fallen apart. He is the advisor for decisions built on words nobody has defined: success, ready, fair, enough, the right time.

How he thinks

He hunts vague words. Every plan contains a few load-bearing terms that everybody nods at and nobody examines, and his method is to ask what exactly you mean by one of them until the answer either becomes precise or collapses. He claims to know nothing, which is partly a joke and entirely a method: it removes the burden of defending a position and puts the whole weight on your reasoning. He is patient, and unmoved by confidence — the more certain you sound, the more carefully he will pick at the sentence that carries your certainty.

What people bring to him

Decisions that keep flipping between two options. Career questions where the honest goal has never been stated. Arguments with a partner or a co-founder that repeat because the two sides are using the same word for different things. He is also the right chair when you feel the need to justify a choice to yourself at length — that impulse is usually the signal that the choice is being made for someone else's reasons. Come to him to find the question. Take it to the others to get the plan.

What the answer sounds like

A question answered with a harder question, delivered with mock humility and a very sharp edge. At the council table he is the one who slows the whole room down at exactly the wrong moment for everyone else — which is precisely when it is most useful. The doers grow impatient with him and he does not care. If the table agrees on a plan too quickly, he is the advisor most likely to notice that nobody defined what winning means.

At the table with him

Socrates finds the question; the rest of the table has to answer it. Steve Jobs will lose patience with him and then use what he uncovered. Marcus Aurelius is his natural companion — one takes apart the words, the other the burden behind them. Inner backbone is the room where that pairing is the whole point, and it is the right table when a decision has been reversed three times and nobody can say what would settle it.

Three questions people bring him

Start a council with SocratesTwo to five advisors at the table. First questions are free.

Ready-made tables with him

Other advisors

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